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The persuasion related books we recommend in our bookstore are available through
Amazon.com. Interested in understanding how influence, persuasion and persuasion psychology works -- and how you can vastly improve your ability to persuade others? These books are among the best -- and highest rated among readers wanting to master the nuances and the real world application of persuasion psychology in sales, marketing, negotiating and personal communications.
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This down to earth "workshop-in-a-workbook" contains practical exercise for applying NLP to sales, marketing, telemarketing, direct mail, copywriting and more. Here you'll find an absence of theory and an abundance of examples, scripts, and techniques that really do work in real-world situations. Evolving over a fifteen year period, the book is the product of workshops given during that time. ---------------------------------------------------------------------------
Kevin Hogan teaches the skills of persuasion drawn from techniques as diverse as hypnosis, neurolinguistics, the Bible, and successful persuaders and influencers throughout history. This practical, sensible, workable, book explores the most powerful tools, strategies, tactics and techniques used by political candidates, television ministers, and corporate leaders to persuade and influence. Readers applaud hypnotherapy guru Kevin Hogan's outstanding book as easy to read, understand and put to practical use. ------------------------------------------------------------------------------
Dr. Kevin Hogan says positive and confident communicators are not born-they are made. He reveals techniques and strategies to help you become successful in everything from business to intimate relationships. In this sequel to The Psychology of Persuasion Dr. Hogan reveals the secrets to communicating effectively, genuinely and persuasively with others. The book has hundreds of specific tips on body language and nonverbal communication. ------------------------------------------------------------------------------
This book is based on the Language and Behaviour (LAB) Profile developed by Rodger Bailey and presents a simplification of the original 60 NLP meta-programs down to 14 that Bailey found most practical in the workplace. Practical applications in sales, negotiation, motivation and deciding who to hire for a particular job. Jack Canfield co-author of Chicken Soup for the Soul says "Words that Change Minds is a remarkable book. Shelle illustrates in clear language, those factors that will motivate people. She demonstrates how to communicate, how to sell, how to manage, all the while respecting people at a deep level. Her examples, often highly amusing, will allow you to recognize those around you AND to know what to do about them." ------------------------------------------------------------------------------
Dating back to 1990, this book was among the earliest to apply Ericksonian hypnotic techniques to the sales process. It includes NLP basics such as developing rapport through pacing, using the persuasive power of sales stories and metaphors, hypnotic sales questions, eliciting buying criteria and much more. This book is full of practical insights gained from the authors' study of sales superstars. ------------------------------------------------------------------------------
Mills says there is nothing mysterious about getting people to change their minds. "No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes." Mills has compiled a practical, well researched, well organized and documented guide to successful communications that encompasses the pivotal work of Robert B. Cialdini (see below), NLP, and a host of practical presentation tips. His end-of- chapter "persuasion pointers" serve the reader well by presenting summaries of key points for quick review. ------------------------------------------------------------------------------
Arguably the best book ever about persuasion in sales and marketing. An essential book for understanding the psychological foundations of influence and persuasion as applied in sales and marketing. Among the pioneering books aimed at revealing the mechanics of influence, persuasion and negotiation. ------------------------------------------------------------------------------
Usborne shows how to capture and hold site visitors' attention, imbue your business with a distinctive on-line "voice" and use it to connect with customers, increase market share, and close sales. In short, how to harness the power of the written word for the Web. ------------------------------------------------------------------------------
In this, the third in a trilogy of cutting edge insight into what works in the world of advertising Williams leads us in bite sized paragraphs, exploring how the brain works and the human experience of persuasion. If you only have time for one book on persuasion sales, marketing, and business in general, this is it. ------------------------------------------------------------------------------
This is NOT a book about persuasion or influence in sales or marketing. It is a comprehensive, up-to-date, very well-organized manual for those who want to seriously study NLP. It is considered by far the most concise, well-written, up to date NLP manual available today; rich in interesting discussions, clear presentations, exercises, and new concepts. ------------------------------------------------------------------------------
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The
Unfair Advantage: Practical Applications of NLP for Sales and Marketing
The
Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
Talk
Your Way to The Top:Communication Secrets to Change Your Life
Words
that Change Minds: Mastering the Language of Influence
Unlimited
Selling Power : How to Master Hypnotic Selling Skills
Influence:
The Psychology of Persuasion
Net Words: Creating High-Impact Online Copy 
Magical
Worlds of the Wizard of Ads: Tools and
The
User's Manual for the Brain
All
of the books recommended above are sold in association with Amazon.com. You
can also search Amazon.com by title, author or subject.
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