WHY PEST CONTROL COMPANIES SHOULD HAVE VIDEOS IN THEIR MARKETING TOOLKIT

Why Your Pest Control Company Should Have Videos in Its Marketing Toolkit

Savvy marketers in companies of all sizes include videos in their marketing toolkit because customers and prospects expect videos. like videos and respond to videos.

Free Download “Local Business Video Cheat Sheet”

Free Download "Local Business Video Cheat Sheet"

What  can video do for your business?

These days video has not only become accepted on websites, social media and video sharing sites, it’s now expected. Especially by younger consumers who research products and services online and on their mobile devices before making a purchase.  Here are some things to take into account as you consider whether or not to use videos to promote your business, products or services.

  • Videos can motivate people to try a new store, product, service or to make purchases, all at the convenience of the prospect.
  • A video can provide much more information than a static ad can and can shorten the sales process.
  • Video content can be repurposed and used in other media and formats.
  • Videos stay alive. They remain available online as evergreen assets long after they were created.
  • Videos are are an efficient, cost-effective way to market.
  • Video is shared easily and often on social media platforms, often expanding the reach of a well crafted video message with no added effort or cost. In 2012 video became the most shared content on Facebook, trumping pictures and article links. One study found videos drove sharing 375-per-cent more frequently than text-based status updates on business pages.
  • Video is measurable. Analytics are readily accessible and can be used to define sources of  increased sales.
  • Marketing videos can evoke emotion much like television ads, shows and movies.
  • Video is mobile and instantly accessible so it can be viewed wherever prospects are when they search for a product or service.
  • Video is a marketing equalizer. It can level the playing field for small companies because it does not require a tremendous financial investment.
  • Video enables companies to educate, engage and begin building relationships with their prospects before they enter a brick and mortar business.
  • Video can help build and maintain relationships with existing customers and encourage brand engagement.
  • When done correctly, video can help prospects more quickly get to know and trust a vendor.

Food For Thought. A Few Ways Businesses Are Using Video Today

  • Article Content Repurposed as Videos
  • Business Profile Videos
  • Business Promotion Videos
  • Business Presentation Videos
  • Business Orientation Videos
  • Educational Videos
  • Email Videos
  • eTraining Videos
  • Event Videos
  • Holiday Celebration Videos
  • Infographic Style Explainer Videos
  • Lead Generation Videos
  • Press Release Videos
  • Product Explainer Videos
  • Product Launch Videos
  • Product Promotion Videos
  • Product Use/How to Videos
  • Photo Slideshow Videos
  • Point of Sale Videos
  • Product Videos – Videos as Digital Products
  • Screen Capture Videos
  • Social Media Clips
  • Television Commercial Video
  • Thank You Card Videos
  • Video Sales Letters
  • Waiting Room Videos
  • Webinar Recording Videos

Contact us to explore the possibilities. 208-362-6611

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Our Services

  • Animated Video Production
  • Customizable Promotional Videos
  • Video Ad Production
  • Video Promotion

Contact Us

Applied Marketing Group
7247 W Colt Drive
Boise, ID 83709
208-362-6611