Whiteboard Videos Can …
- Stop browsers and skimmers and by grabbing and holding their attention.
- Talk about how you can solve visitor’s problems in a laid back, friendly and even whimsical way.
- Speak to the emotions that accompany the problems and challenges your visitors are facing.
- Help convey feelings of relief or satisfaction that come with having a pressing problem solved.
- Help build likeability and and the kind of trust that move viewers closer to becoming customers.
A well crafted whiteboard video becomes a personalized message aimed at particular people. It talks about their pressing concerns or problems and how you can help them solve those problems.
Your prospect will only become a buyer when they are convinced that you can resolve their pressing concerns or solve one of their problems.
The problem causing situation your prospect is facing is accompanied by deep seated emotions such as fear, concern, worry, trust, panic, desire, frustration and so on. When your whiteboard video addresses those emotions and then propose a solution that addresses those emotions it builds a trust that encourages prospects to buy.
Laid back, even whimsical whiteboard drawings, sketches or characters and a friendly narration or appropriate music can deliver a comfortable, easy-to-watch experience that viewers like and can identify with. When we like and identify with messages we tend to trust them as well.
In the crowded online world where people are feeling crushed by information overload we have become hyper-fast browsers. Often, we don’t even browse. We skim, flying past content and only stopping when something grabs us by the eyeballs. Then, we only hang around if it holds our attention. In self defense mode we have all become stingy with our time and attention. We have developed short attention spans.
Whiteboard videos take advantage of the short attention spans of average viewers. By keeping the viewer’s attention focused on the constantly changing and emerging images the video’s message has a better chance of busting through the information overload clutter.
When visitors watch a video they are using both their visual and auditory senses. Simple, animated whiteboard videos that focus visual and mental attention on a single subject work well to explain and to inform. Because the videos are simple and focused, viewers aren’t overloaded or bored by details. That’s one of the big reasons whiteboard videos work to captivate viewers while informing them.
Contact us today to explore how we can help you craft a whiteboard video that helps you get more customers. Call 208-362-6611
- Animated Video Production
- Customizable Promotional Videos
- Video Ad Production
- Video Promotion
Applied Marketing Group
7247 W Colt Drive
Boise, ID 83709