Webinars are now a proven and effective tool for generating leads, building credibility, attracting new business, giving branding a boost, creating additional revenue streams and educating interested parties.
Over 100 million Internet users are now watching online videos every day. Many of them are looking for advice on how to do something or how to make something work better. And a whole lot of them are shopping for products or services. The long-form format of webinars lends itself to providing in depth information about products, services and companies. By using webinars well companies can tell their stories better and extend their marketing reach beyond traditional channels.
The convenience of being able to attend a webinar from the comfort of a home or office is a big factor in the growing use of webinars. Smartphones and pad devices can even stream live events so webinars can be seen, and participated in virtually anywhere a person can take a device.
In addition, webinars can be highly interactive and feel like real-time, face-to-face encounters, which help create top of mind awareness of the company, the brand or the presenter.
However, the tasks associated with delivering exceptional webinars can seem daunting, especially to those just getting started with webinars. Small business owners , in particular, often don’t have or want to invest the time to learn how to do webinars.
The challenges facing webinar presenters include developing a good action plan, choosing a webinar host, creating and delivering a compelling presentation and developing a working follow up plan.
Applied Marketing Group helps businesses overcome those hurdles and create and promote highly successful webinars that leave attendees feeling better informed and good about the time they have invested in attending the webinars.
Applied Marketing Group helps Idaho businesses plan, create and promote webinars that work.
Contact us to learn more about how we can help you create and promote webinars that work.