Standing out, grabbing attention and converting video viewers to buyers with personalized videos

Personalized Videos Give Your Videos The “WOW” Factor!

Personalized video is a relatively new phenomenon in the internet marketing space. It is essentially video with personalization elements scattered throughout it to make it more appealing to your target audience. Those elements can be their name, a photo of them, the city where they live or a personalized message that resonates with the viewer because it is seen as a personal message.

It may sound like a small thing when you read about but  it makes a world of difference once you actually put it to good use.

There are many advantages that come with making personalized video but let’s focus on on the top three.

They Are Clutter Busters

“Over 400 Hours Of Videos Uploaded To YouTube Every Minute.” With the floods of video available online, how do you get your audience to watch all the way through?  Video has become ubiquitous and viewers tend to expect them on websites and social media sites. Many of them are generic and generic is the enemy of conversions.

By connecting with viewers through using their name, photo or location in a video your videos have a much better chance of standing out and grabbing attention. Especially now, when they are somewhat novel. They can break through the clutter of videos vying for your viewers’ attention.

They Increase Engagement

Personalized video simply makes people watch more, stick around more and buy more. With personalization elements throughout the video you can constantly remind them that you’re talking to them directly.  or even just at points of key emphasis, viewers will tend to watch personalized videos longer.

It’s more like talking across the table with them over their favorite beverage than shouting at them from the street corner.  Viewers are not only more likely to pay attention in the first place, they are also more inclined to hang around until the end of the video.

According to Forbes, using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.

They Can Rocket Up Conversions

Personalized video boosts conversions by highlighting the interests of your audience-of-one and  by creating a more dynamic video that speaks to each specific viewer individually. As Vidyard found, one company using personalized video in a campaign for inactive recipients found five times more people opened personalized video emails than a standard, impersonal email. Another company found that twice as many people engaged with personalized video and spent 62% more time on the campaign landing page. And, a third company found a tenfold increase in click-through rate and 231% more page views thanks to personalized video.

Where are personalized videos used?

You will find personalized videos in the same places you find regular videos, on websites, in emails, on social media and so on.  Because the process of personalizing the videos must be done where they are hosted you can’t upload them directly to video sharing sites like YouTube or Vimeo. However, you can use the URL of a personalized video in emails, social media sites just like you would if you were posting a link to a video on Facebook or Twitter.

Here Are Some Examples of Personalized Video Clips

Contact us to learn more about using personalized videos at your organization.

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  • Animated Video Production
  • Customizable Promotional Videos
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Applied Marketing Group
7247 W Colt Drive
Boise, ID 83709